I can’t begin to tell you how excited I am that my brushes are now accredited-cruelty-free this was always my one non-negotiable. I developed these purely because I am an editorial make-up artist and work with many clients, including models who are vegan and or cruelty free and there was nothing on the market that was make-up artist quality to use - even though the hair brushes claim to be cruelty-free because the animals aren’t killed, the process to remove the hair is truly shocking. I refused to use them and saw an opportunity to create something that was truly cruelty-free to make people aware and provide a much better alternative. I hope you love using them as much as I do! Sheri
To design innovative professional standard products that have a focus on being cruelty-free and environmentally friendly. Our pledge to you the consumer is that we will forever be a cruelty-free brand.